Prologue to a social movement In the aftermath of World War IIthe lives of women in developed countries changed dramatically.
We speak to the CEOs of TV ad body Thinkbox and consumer magazine trade body Magnetic to take stock of their progress, where brands are still going wrong and what needs to happen next.
Labour One of the first major steps toward equality between women and men in the workforce was the passing of the Fair Employment Practices Act and the Female Employees Fair Remuneration Act in Ontario, in It might not seem revolutionary, but it was absolutely extraordinary because normally for any women to be featured in an advert you have to look like a goddess and have the best body in the entire word.
READ MORE: Brands face crackdown on gender stereotypes in advertising To me, possibly the most damaging part are the ads where women are there to just fill in the background of the scenery.
Despite the fact that employment rates also rose for women during this period, the media tended to focus on a woman's role in the home. The U.
A number of legal instruments exist in Canada to protect equality for women. When some NOW members called for repeal of all abortion laws, other members left the fledgling organization, convinced that this latest action would undermine their struggles against economic and legal discrimination.
They still play that human role. When the Pill was introduced, the social factors affecting women's reproductive lives contributed significantly to the warm reception women across the country gave the Pill.
In reality young women were engaging in premarital sex in spite of the societal pressure to remain virgins. From tothe number of families with three children doubled and the number of families having a fourth child quadrupled.
If a woman wasn't engaged or married by her early twenties, she was in danger of becoming an "old maid. But nobody has a body like that, only a tiny percentage of the population.