Kiss business plan

Kiss business plan

Think about profit. Additional images may enhance the story. She has kept the team focused, and the company growing, even during the recent economic cycle. Now just add effective management of your cash flow and you are well on your way to a solid financial oversight in your company. Enrich lives. Slogans are powerful examples of this. In this regard, he highlights the comments of Ron Johnson, who was behind the design of the first Apple Stores. The research suggests that shifting the orientation toward decision simplicity requires marketers to rethink how they craft their marketing communications. By keeping codes as simple as possible, not only disc space was saved, but the chance of contradictions occurring would also be far less. He suggests that, when faced with more selections, consumers are more likely to feel regretful, indecisive, and in general less content than we would be if we had fewer options. Avoid "naked" bullet points. I recently saw a plan for a chain of coffee shops, for example, that included photos of the proposed location, mock-ups of menus and maps of other proposed locations. Or it could be because people have less time to waste wading through documents! Most people call this a Gantt chart. It is something that takes practice.

Most people tend to use many words to explain an important topic. Use simple, straightforward language, like "use" instead of "utilize" and "then" instead of "at that point in time.

If we were to ask you to think about a company that embodies the KISS spirit, chances are that we would think about the same company — Apple.

kiss formula business writing

How will your current numbers affect your future financials and company success? Quotations Sales managers often believe that the quote they give their customers should be packed with information. He moves throughout his book emphasizing that the KISS concept is on a mission to remove any resistances that businesses might offer when faced with the opportunity to simplify their businesses processes in general, and marketing communications in particular for with their customers.

Kiss principles of effective communication

Can you? Break your plan down into goals and milestones to determine where you should be annual, quarterly, monthly, weekly, and daily, and segment that by each department. After all, who does not appreciate information when it comes to making an informed decission? Journal of Socio-informatics , 1 1 , In short, the simpler, the more comfortable, the simpler the better. Mooney Jr, C. Slogans are powerful examples of this. They mention all the unique selling points USPs , without letting the customer speak. She has pulled them from near bankruptcy to profit in a relatively short time. The amount of time they will take to find that reason is most times a fraction of it since you are forcing them to look for something new. Short sentences are fine, and they're easier to read.

By keeping codes as simple as possible, not only disc space was saved, but the chance of contradictions occurring would also be far less. In the following examples, it becomes clear what happens if the KISS principle is not used in PowerPoint presentations, quotes and sales pitches.

keep it short and simple communication

Even if you need a traditional extensive business plan starting with a simple business plan is more effective than starting with the writing of a full plan from the start. In this regard, he highlights the comments of Ron Johnson, who was behind the design of the first Apple Stores.

kiss analysis

When I first started working with business plans back in the late s, the average plan was much longer and more complex than what I see today.

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